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The Art of Social Media
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With over one hundred practical tips, tricks, and insights, Guy Fitzpatrick present a ground-up strategy for a focused, thorough, and compelling presence on the most popular social-media platforms. Kawasaki and Fitzpatrick guide readers through the steps of building a social media foundation, amassing digital assets, going to market, optimizing profiles, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals, The Art of Social Media is full of tactics that have been proven in the real world. Or as Guy puts it, "great stuff, no fluff." GUY KAWASAKI is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at UC Berkeley. Previously, he was the chief evangelist at Apple and special adviser to the CEO of the Motorola business unit at Google. His many acclaimed books include The Art of the Start and Enchantment.
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