16 124 818 livres à l’intérieur 175 langues
2 047 051 livres numériques à l’intérieur 101 langues
Cela ne vous convient pas ? Aucun souci à se faire ! Vous pouvez renvoyer le produit dans les 30 jours
Impossible de faire fausse route avec un bon d’achat. Le destinataire du cadeau peut choisir ce qu'il veut parmi notre sélection.
Politique de retour sous 30 jours
The book is divided into three sections. The first offers the novice, while reminding those acquainted with the subject, how culture acts as the prime driver of our life - the filter of our senses and the guide of our values hence the measurement barometer upon which all our decisions and behavior is constructed. The use of culture in a commercial setting is introduced with research generated guidelines to complete the introduction for managers. The next section examines how cross cultural determinants should function as a worthwhile tool in cross cultural engagement proposing a two-step concentration. Firstly if we are different, what is the degree of separation, a step to getting people to recognize that diverse societies are not necessarily polar opposites, black and white programmed absolutes, as there exists a grey space of shared common ground.