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A powerhouse of the international design community, Stockholm Design Lab has developed brand strategies§for such international giants at IKEA and SAS (Scandinavian Airlines), as well as the Moderna Museet (Museum of Modern Art) in Sweden. One of the worlds most respected multidisciplinary design agencies, SDL celebrates 15 years of their graphic output with this brilliant, in-depth look into their creative process. From brand identity to retail design, typography and more - Scandinavian tradition meets innovation through simple, clean, vibrant design that honors the past while embracing the now. Whether creating maps for the Üstra Stadtbahn in Germany or packaging designs for Askul in Japan, individual projects are highlighted which examine the role of craftsmanship as well as that of trial and error.