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Neuro Design

Name: Neuro Design
Brand: Kogan Page Ltd
SKU: 11479291
Price: 31.46 EUR
Availability: InStock

Darren Bridger

Langue

Anglais

Livre Livre de poche

Code Libristo: 11479291

Éditeurs Kogan Page Ltd, février 2017

Today, businesses of all sizes generate a great deal of creative graphic media and content, includin... Description détaillée

Code Libristo: 11479291

74 b

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Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.