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Mutual funds show a huge growth over the last decades. Just in 2007 they managed more than US 38 trillion in assets worldwide. This fact makes them one of the most active and powerful investors operating in financial markets. However, the literature has not been able to clarify the forces that are behind their appetite. What are mutual funds going after: short term focus or fundamentals ratios? Does mutual fund behaviour changes investment criteria? These are some of the questions that CEOs around the globe are dealing with. This book is based on the author thesis and tries to provide an answer to such questions. The book starts with a discussion on the main lines of research provided by the literature. Additionally, a statistic research which combines CRSP mutual fund database and COMPUSTAT is presented. The results give guidelines to boost the attractiveness of firms on the eyes of these investors. This book addresses students, scholars, consultants and all the public seeking to know more about mutual fund behaviour.