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Marketing Nutrition

Name: Marketing Nutrition
Brand: University of Illinois Press
SKU: 01203790
Price: 28.46 EUR
Availability: InStock

Wansink

Langue

Anglais

Livre Livre de poche

Code Libristo: 01203790

Éditeurs University of Illinois Press, février 2007

Although encouraging people to eat more nutritiously can promote better health, most efforts by comp... Description détaillée

Code Libristo: 01203790

67 b

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Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink's "Marketing Nutrition" focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The key problem with marketing nutrition remains, after all, marketing.