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Marketing and Healthcare Organizations

Name: Marketing and Healthcare Organizations
Brand: Taylor & Francis Ltd
SKU: 08856855
Price: 59.29 EUR
Availability: InStock

Robin Lowe

Langue

Anglais

Livre Livre de poche

Code Libristo: 08856855

Éditeurs Taylor & Francis Ltd, septembre 1995

This work starts with a broad approach to the marketing process. It then examines the characteristic... Description détaillée

Code Libristo: 08856855

140 b

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This work starts with a broad approach to the marketing process. It then examines the characteristics of good and bad management practice and, against this background, addresses the question of how marketing might best contribute to the management of health sector organizations.