Contact
Comment faire ses achats
Livraison
Guide d'achat
Anglais
317 b
common.delivery_to
Politique de retour sous 30 jours
Ceci pourrait également vous intéresser
The Luxury Market in India: Maharajas to Masses is a window into the highly complex Indian luxury market. It provides strategies to guide brands entering this high-potential market and capture the luxury rupee. This volume is a collective guide based on intelligence from consumer research, expert interviews, face-to-face conversations, and most importantly, experience. It covers all aspects of the luxury journey in India, starting with its history of luxury, understanding consumption patterns and codes of consumption, analysing strategies to enter the Indian market, communicating the philosophy of luxury brands, and finally understanding India's own luxury. It sets out to uncover strategies that will help avoid market failure and leverage opportunities to win in India.
À propos du livre
Anglais
