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Interaktivnoe Obuchenie
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Politique de retour sous 30 jours
Interaktivnye metody obucheniya nakhodyat vse bol'shee primenenie v sovremennykh uchebnykh zavedeniyakh, stremyashchikhsya sootvetstvovat' dukhu vremeni. V dannom sbornike privedeny primery razlichnykh delovykh igr i situatsiy dlya analiza (keysov), razrabotannykh i uspeshno primenyaemykh avtorom v MGU imeni M.V. Lomonosova v ramkakh prepodavaniya distsiplin "Svyazi s obshchestvennost'yu", "Osnovy brendinga", "Territorial'nyy brending". Varianty zadaniy orientirovany prezhde vsego na razvitie upravlencheskoy kreativnosti obuchaemykh - original'nosti myshleniya, sposobnosti k generirovaniyu bol'shogo kolichestva idey, razrabotke innovatsiy i dr. Sbornik soderzhit metodicheskie rekomendatsii, slovar' spetsial'nykh terminov i adresovan prepodavatelyam VUZov.
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