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The concept of innovation is becoming more frequently used, and with this growth comes an increasing multiplicity and disparity of intended meanings. This work aims to outline some ideas concerning this concept that will contribute important keys for understanding and implementing the innovation process in organizations, especially in videogames or biotechnological projects. The present work analyses how the concept of innovation, which is of purely economic origin, has changed over time and up to the present day, progressing through different discourses, spaces and times. Its impact on western economies has changed the way innovation is perceived: as an axis that has transversely penetrated our society up to the sphere of culture, a space that seeks its own process of adaptation and transformation.Through certain positions, the emergence of innovation in the cultural and the biotechnological sector is presented, where tensions, contradictions and conflicting positions exist.