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How to Plan Advertising

Name: How to Plan Advertising
Brand: Cengage Learning EMEA
SKU: 04168059
Price: 102.54 EUR
Availability: InStock

Alan Cooper

Langue

Anglais

Livre Livre de poche

Code Libristo: 04168059

Éditeurs Cengage Learning EMEA, mai 2001

This book is carefully structured to follow the basic sequence of tasks with which a planner is conc... Description détaillée

Code Libristo: 04168059

242 b

102.54 € včetně DPH

Sur commande auprès de l’éditeur Expédition sous 17-26 jours

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This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.