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Handbook of Product and Service Development in Communication and Information Technology
Anglais
488 b
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Have you ever considered ... §How to efficiently organize and manage the multiple, parallel development projects of ICT? §How to systematically channel your team's creativity to high quality products and services? §How your company can best benefit from university research? §What are the meaning and realization of quality systems in modern ICT organizations and processes? §How to design user interfaces to maximize product usability and market value? §How to maximize the benefits of Internet in your product development and marketing? §What are the roles and important practices of patenting, and licensing in the US and Europe? §This book aims to give you a top-down treatment in these and many other important topics of ICT product and service development. Our primary objective is to provide you with an eagle-eye view both in theory and in practice and to trace the state-of-the-art development. Book authors come both from universities and industry giving thus a theory and practice balancing touch for the material.§
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