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This book presents selected papers§on the factors that serve to influence an individual's capacity in financial§decision-making. Initial chapters provide an overview of the cognitive factors§affecting financial decisions and suggest a link between limited cognitive§capacity and the need for financial education. The book then expands on these§cognitive limitations to explore the tendency for overconfidence in§decision-making and the interplay between rational and irrational factors.§Later contributions show how credit card companies benefit from limitations in§consumer financial literacy, how gender and cognition intersect to play an§important role in financial decision-making, and how to improve financial§capacity through financial literacy and education campaigns, including those§addressing developed marketplaces. This comprehensive collection of papers will§be of value to all readers who seek to better understand the multi-factorial§and complex nature of personal financial management in today's economic§climate.§