Contact
Comment faire ses achats
Livraison
Guide d'achat
Ethnography at Work
Anglais
146 b
common.delivery_to
Politique de retour sous 30 jours
Ceci pourrait également vous intéresser
/
Livre de poche
173.19
€
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.
À propos du livre
Anglais
Catégories
