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For industrial designers who want to integrate engineering principles into their creative design process, this practical book presents engineering concepts in a rigorous but largely non-mathematical format. The math and science behind these principles can be a significant challenge, whether you're designing electronic devices, toys, furniture, or architecture. This book introduces mind stories, images, and key issues to help you successfully weave engineering principles into the early, creative stages of development. It's also ideal for technically-minded people, including inventors and makers. All you need to get started is a basic knowledge of physics and the sciences in general. No advanced math skills are required.