16 124 897 livres à l’intérieur 175 langues
2 047 051 livres numériques à l’intérieur 101 langues
Cela ne vous convient pas ? Aucun souci à se faire ! Vous pouvez renvoyer le produit dans les 30 jours
Impossible de faire fausse route avec un bon d’achat. Le destinataire du cadeau peut choisir ce qu'il veut parmi notre sélection.
Politique de retour sous 30 jours
Diploma Thesis from the year 2012 in the subject Communications - Media Economics, Media Management, grade: 1,3, University of Cologne (Seminar für Allgemeine BWL, Medien- und Technologiemanagement), course: Medienmanagement, language: English, abstract: This thesis considers the influence of digital distribution on the independent music artists position in the value chain with respect to rights, costs, and market potential from theperspective of an economic analysis. It begins by delineating the relevant terms andproviding a research background about the digital distribution of independent music artists.Ongoing, a new analytical framework is introduced in order to guide the economicanalyses from rights and costs to the market potential, whereas direct and indirectdistribution are compared from the independent music artists point of view. It is foundthat digital distribution encourages independent music artists to enter the music marketwithout the necessity of a major label. Furthermore, digital distribution seems to be anattractive way for unpopular artists to increase their awareness regardless likely copyrightinfringements.