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Cultural Analysis Report. Analysing the Potential of Exporting Up and Go to Brazil
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Essay from the year 2016 in the subject Sociology - Culture, Technology, Peoples / Nations, grade: 1,7, University of Newcastle (Marketing), language: English, abstract: The purpose of this report is to analyse potential cultural and economic factors that would affect the introduction of Sanitarium's Up and Go into the foreign, developing market of Brazil. The report firstly provides a synopsis of Sanitarium as well as a background into the product itself which surmises that it is a breakfast drink which is targeted toward time poor individuals and to a lesser extent health conscious people. The report goes on to discuss the relevant economic and cultural factors of Australia which contributed to the success of Up and Go in this market. Australia's high levels of GDP per capita, the fact it is a developed economy and high rates of urbanisation means that a large segment of the market have the disposable income to purchase Up and Go and overall do not have to travel far to access a retailer for it.
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