Contact
Comment faire ses achats
Livraison
Guide d'achat
Consumer Research for Museum Marketers
Anglais
130 b
common.delivery_to
Politique de retour sous 30 jours
Ceci pourrait également vous intéresser
/
Livre de poche
15.40
€
/
Livre de poche
23.11
€
/
Livre de poche
33.28
€
/
Livre de poche
68.50
€
/
Livre relié
207.55
€
What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author's approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.
À propos du livre
Anglais
