[email protected] Nous vous répondrons dans les 24 heures

[email protected]

La Poste Autrichienne 5.99 € Coursier DPD 6.49 € Service de messagerie GLS 4.49 €

Contact

Comment faire ses achats

Assistance

Mon compte

▸ Vide :-(

Building Strong Brands

Name: Building Strong Brands
Brand: Free Pr
SKU: 10962048
Price: 31.89 EUR
Availability: InStock

David A. Aaker

Langue

Anglais

Livre Livre relié

Code Libristo: 10962048

Éditeurs Free Pr, décembre 1995

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to... Description détaillée

Code Libristo: 10962048

75 b

31.89 € včetně DPH

Stockage externe en petites quantités Expédition sous 11-15 jours

common.delivery_to

Politique de retour sous 30 jours

Les clients ont également acheté

Berserk Deluxe Volume 1 Kentaro Miura

/ Livre relié

43.77 €

Start Your Own Screen-Printing Business Charese Mongiello

/ Livre de poche

19.36 €

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.