Contact
Comment faire ses achats
Livraison
Guide d'achat
Advances in Chinese Brand Management
Anglais
460 b
common.delivery_to
Politique de retour sous 30 jours
Ceci pourrait également vous intéresser
/
Livre de poche
55.22
€
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
À propos du livre
Anglais
