Western Broadcast Models

The main objectives of the series correspond to those of the journal Communications: The European Journal of Communication Research, also published by Mouton de Gruyter. The discipline of communication science is concerned with investigation of the structure and function of mass communication processes and their impact on society and social groups. How these processes have an impact on values, knowledge, opinions and behaviour of individuals similarly constitutes an important area of concern for the discipline. The Communications Monograph series emphasizes these concerns of the discipline through publication of books taking a European social science perspective. Inasmuch as mass communication cannot be studied distinct from other modes of communication, the purpose of the Series is to publish material covering other communication forms - intrapersonal, interpersonal, organizational - in addition to mass communication. In other words, the Communications Monograph series encompasses the entire field of communication science as its domain of interest. Special attention is addressed to the publication of titles that serve as main texts for academic courses and focus on such topics as communication theory and methodology, mass media and production of mediated messages, media use, reception processes, and media impact, political and marketing communication, advertising, public relations and propaganda, media policy, new media technologies and electronic networks, media history and media development.