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The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here.Everything you need to play with the pros is right at your fingertips.LEARN TO: TOP THE CHARTSMAKE HEADLINESIMPROVE REVIEW SCORESINSPIRE MILLIONS OF FANSENHANCE JOB PERFORMANCEINCLUDES: IN-DEPTH HOW-TO'SEXPERT ADVICEHANDS-ON FEEDBACKPROVEN TIPSCEO-LEVEL INSIGHT