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Value Chain Marketing

Language EnglishEnglish
Book Paperback
Book Value Chain Marketing Stephanie Hintze
Libristo code: 14563200
Publishers Springer International Publishing AG, September 2016
żValue Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation res... Full description
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żValue Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers' marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

About the book

Full name Value Chain Marketing
Author Stephanie Hintze
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 259
EAN 9783319384788
ISBN 9783319384788
Libristo code 14563200
Publishers Springer International Publishing AG
Weight 4277
Dimensions 155 x 235 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
Computing & Information Technology > Graphical & digital media applications > 3D graphics & modelling
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