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Understanding Consumer Behavior and Consumption Experience
Language
English
English
Book
Hardback
Without a proper understanding of the consumers that a business markets and sells their products to,...
Full description
Libristo code: 03179987
?
563 b
563 b
238.05
€
včetně DPH
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Hardback
257.21
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Without a proper understanding of the consumers that a business markets and sells their products to, a companyAEs accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies.
About the book
Full name
Understanding Consumer Behavior and Consumption Experience
Author
Rajagopal
Language
English
English
Binding
Book - Hardback
Date of issue
2015
Number of pages
223
EAN
9781466675186
ISBN
9781466675186
Libristo code
03179987
Publishers
Idea Group,U.S.
Weight
771
Dimensions
152 x 229 x 19
