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Unconscious Branding
Language
English
English
Book
Paperback
If consumers make decisions unconsciously, why do we persist in asking them directly through traditi...
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Libristo code: 02357077
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43 b
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43 b
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If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
About the book
Full name
Unconscious Branding
Author
Praet Douglas Van
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
288
EAN
9781137278920
ISBN
1137278927
Libristo code
02357077
Publishers
PALGRAVE MACMILLAN
Weight
308
Dimensions
233 x 156 x 19
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