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Tuning into Mom

Language EnglishEnglish
Book Hardback
Book Tuning into Mom Teri Lucie Thompson
Libristo code: 06395908
Publishers Purdue University Press, October 2011
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. Th... Full description
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American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the b

About the book

Full name Tuning into Mom
Author Teri Lucie Thompson
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 185
EAN 9781557535856
ISBN 9781557535856
Libristo code 06395908
Publishers Purdue University Press
Weight 461
Dimensions 159 x 241 x 18

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
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