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Transnational Marketing in the Information Age

Language EnglishEnglish
Book Hardback
Book Transnational Marketing in the Information Age Diane Desimone
Libristo code: 06730292
Publishers Taylor & Francis Inc, November 1998
Identifies the changes to traditional core marketing that are needed to address the new transnationa...
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Identifies the changes to traditional core marketing that are needed to address the new transnational environment and advances in information communication technologies.

About the book

Full name Transnational Marketing in the Information Age
Author Diane Desimone
Language English
Binding Book - Hardback
Date of issue 1998
Number of pages 164
EAN 9780815333111
ISBN 9780815333111
Libristo code 06730292
Publishers Taylor & Francis Inc
Weight 384
Dimensions 138 x 216 x 16

Categories

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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