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Theorien Der Public Relations

Language GermanGerman
Book Paperback
Book Theorien Der Public Relations Ulrike Röttger
Libristo code: 08907761
Publishers Springer Fachmedien Wiesbaden, November 2008
Was ist PR? Wer braucht PR? Welche Risiken und Nebenwirkungen hat PR? Neben einer kritischen Bilanz... Full description
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Was ist PR? Wer braucht PR? Welche Risiken und Nebenwirkungen hat PR? Neben einer kritischen Bilanz der aktuellen theoretischen Beitrage und der andauernden Kontroverse zwischen system- und handlungstheoretischen Ansatzen sollen zudem alternative theoretische Bezugsrahmen vorgestellt werden und neue Wege zu PR-Theorien aufgezeigt werden."

About the book

Full name Theorien Der Public Relations
Author Ulrike Röttger
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 320
EAN 9783531155197
ISBN 9783531155197
Libristo code 08907761
Publishers Springer Fachmedien Wiesbaden
Weight 513
Dimensions 170 x 244 x 17

Categories

Society & Social Sciences > Politics & government > Political science & theory
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