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The Language of Trust
Language
English
English
Book
Paperback
What to Say, How to Say It, Why It Matters
If you're trying to sell something-whether it's a produ...
Full description
Libristo code: 11013303
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What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. "The Language of Trust" is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, "The Language of Trust" shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
About the book
Full name
The Language of Trust
Author
Michael Maslansky, Scott West, Gary Demoss, David Saylor
Language
English
English
Binding
Book - Paperback
Date of issue
2011
Number of pages
288
EAN
9780735204560
ISBN
073520456X
Libristo code
11013303
Publishers
Prentice Hall Pr
Weight
381
Dimensions
150 x 210 x 22
