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Heart of Marketing

Language EnglishEnglish
Book Paperback
Book Heart of Marketing Judith Sherven
Libristo code: 12358307
Publishers Morgan James Publishing llc, May 2009
This book is about marketing. But more important, this is a book about you, the soft sell marketer--... Full description
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This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience. Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.

About the book

Full name Heart of Marketing
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 216
EAN 9781600375590
ISBN 1600375596
Libristo code 12358307
Weight 331
Dimensions 154 x 226 x 14
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