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W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader

Language EnglishEnglish
Book Paperback
Book W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader W. Chan Kim
Libristo code: 13936563
Publishers Harvard Business Review Press, February 2017
The best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy, all in one place.The...
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23.65 € včetně DPH
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The best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy, all in one place.The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim an

About the book

Full name W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader
Author W. Chan Kim, Renee a. Mauborgne
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 224
EAN 9781633692749
ISBN 1633692744
Libristo code 13936563
Publishers Harvard Business Review Press
Weight 246
Dimensions 209 x 142 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > History of specific companies / corporate history
History & Archaeology > History > History: specific events & topics
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