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The Anatomy of Buzz Revisited

Language EnglishEnglish
Book Paperback
Book The Anatomy of Buzz Revisited Emanuel Rosen
Libristo code: 10988705
Publishers Crown Pub, February 2009
How do people decide which car to buy, which book to read, or which movie to see? Buzz. But what... Full description
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How do people decide which car to buy, which book to read, or which movie to see? Buzz. But what exactly do you do to get buzz going? Among this book's many insights: * Most buzz is positive. There are concrete ways to get more of it * New opportunities in the era of MySpace, YouTube, and blogs *The latest research on buzz, based on one-hundred new interviews with leaders in the field, practitioners and consumers One of the first smart, single-topic business books to cross over to a general audience, "The Anatomy of Buzz" paved the way for other books about word-of-mouth marketing. Authoritative, surprising, and comprehensive, THE ANATOMY OF BUZZ REVISITED" "is essential for anyone who is interested in getting their message heard.

About the book

Full name The Anatomy of Buzz Revisited
Author Emanuel Rosen
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 360
EAN 9780385526326
ISBN 0385526326
Libristo code 10988705
Publishers Crown Pub
Weight 272
Dimensions 133 x 216 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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