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Technology and Innovation for Marketing
Language
English
English
Book
Paperback
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly af...
Full description
Libristo code: 19886021
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163 b
163 b
69.03
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Hardback
128.23
€
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift - enabling them to get closer to their customers and their needs - or a poisoned chal
About the book
Full name
Technology and Innovation for Marketing
Author
Pantano, Eleonora (University of Bristol, UK), Clara Bassano, Priporas, Constantinos-Vasilios (Middlesex University, UK.)
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
130
EAN
9781138323179
ISBN
9781138323179
Libristo code
19886021
Publishers
Taylor & Francis Ltd
Weight
282
Dimensions
176 x 244 x 9
