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Ta-Ra-Ra-Boom-De-Ay is a hugely ambitious but highly entertaining look at the history of the music industry by a man who really knows it from the inside, the legendary Simon Napier-Bell. From the perspective of a six-decade career as composer, songwriter, record producer and manager, he presents the history of how popular music has evolved, not just as a creative industry, but as a business which has made people rich beyond their wildest dreams, from the printing of sheet music and piano rolls to downloading and streaming. Ta-Ra-Ra-Boom-De-Ay is stuffed full of anecdotes, but is also a seriously insightful exploration of the relationship between creativity and the money that can be made from it.