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Strategic Reputation Management

Language EnglishEnglish
Book Paperback
Book Strategic Reputation Management Saku Mantere
Libristo code: 06750673
Publishers Taylor & Francis Inc, April 2008
Examines the ways in which organizations achieve "goodness" through reputation, reputation managemen... Full description
? points 163 b
69.14 € včetně DPH
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Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.

About the book

Full name Strategic Reputation Management
Author Saku Mantere
Language English
Binding Book - Paperback
Date of issue 2008
Number of pages 242
EAN 9780805864267
ISBN 9780805864267
Libristo code 06750673
Publishers Taylor & Francis Inc
Weight 488
Dimensions 153 x 229 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Economics, Finance, Business & Management > Business & Management > Business strategy
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