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Strategic Marketing

Language EnglishEnglish
Book Hardback
Book Strategic Marketing Tony Proctor
Libristo code: 06724850
Publishers Taylor & Francis Ltd, July 2008
Demonstrates how organizations can cope with a myriad of demands by better understanding themselves,... Full description
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Demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. This work uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of 'strategic windows' to improve its position.

About the book

Full name Strategic Marketing
Author Tony Proctor
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 348
EAN 9780415458160
ISBN 9780415458160
Libristo code 06724850
Weight 810
Dimensions 174 x 246 x 23
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