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Strategic Management and Online Selling

Language EnglishEnglish
Book Hardback
Book Strategic Management and Online Selling Susanne Royer
Libristo code: 06724834
Publishers Taylor & Francis Ltd, May 2005
Focuses on Business to Customer business on the internet in order to consider how firms with similar...
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Focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a perspective on strategic management theory.

About the book

Full name Strategic Management and Online Selling
Author Susanne Royer
Language English
Binding Book - Hardback
Date of issue 2005
Number of pages 256
EAN 9780415349949
ISBN 9780415349949
Libristo code 06724834
Weight 530
Dimensions 236 x 164 x 22
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