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Standing Room Only

Language EnglishEnglish
Book Hardback
Book Standing Room Only Philip Kotler
Libristo code: 04174853
Publishers Harvard Business School Publis, January 1997
Reviews various key marketing functions - from segmentation to pricing to public relations - in the... Full description
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Reviews various key marketing functions - from segmentation to pricing to public relations - in the context of arts management, illustrated through numerous examples. This book argues that by embracing various marketing principles and launching marketing strategies, music, theater, and dance organizations can fulfill their artistic missions.

About the book

Full name Standing Room Only
Author Philip Kotler
Language English
Binding Book - Hardback
Date of issue 1997
Number of pages 576
EAN 9780875847375
ISBN 0875847374
Libristo code 04174853
Publishers Harvard Business School Publis
Weight 1472
Dimensions 200 x 244 x 45

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
The Arts > Performing arts
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