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The book focuses on the manifold interrelations between Shah Rukh Khan and Global Bollywood from multiple academic perspectives. It engages with questions about stardom as a way to create meaning in a media-centered world, and demonstrates the significance of SRK in this context: as a star actor, an entrepreneur of the film, media, and entertainment cultural industries, as an icon for India for multiple audiences, and as a socio-cultural symbol in a diversifiedpopular culture around the world.