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Sports Marketing and the Psychology of Marketing Communication
Language
English
English
Book
Paperback
Sports marketing is one of the fastest growing areas of marketing communication. This book advances...
Full description
Libristo code: 06594682
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217 b
217 b
91.62
€
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Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in spo
About the book
Full name
Sports Marketing and the Psychology of Marketing Communication
Language
English
English
Binding
Book - Paperback
Date of issue
2004
Number of pages
408
EAN
9780805857900
ISBN
9780805857900
Libristo code
06594682
Publishers
Taylor & Francis Inc
Weight
750
Dimensions
152 x 229 x 24
