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Sport Marketing

Language EnglishEnglish
Book Paperback
Book Sport Marketing Paul Blakey
Libristo code: 04354453
Publishers SAGE Publications Ltd, May 2011
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, princip... Full description
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This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.

About the book

Full name Sport Marketing
Author Paul Blakey
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 224
EAN 9780857250902
ISBN 0857250906
Libristo code 04354453
Weight 446
Dimensions 171 x 246 x 13
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