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Sport Brands

Language EnglishEnglish
Book Paperback
Book Sport Brands Patrick Bouchet
Libristo code: 01328309
Publishers Taylor & Francis Ltd, February 2013
Sport brands are a central element of modern sport business and a ubiquitous component of contempora... Full description
? points 198 b
83.80 €
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Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy a

About the book

Full name Sport Brands
Author Patrick Bouchet
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 208
EAN 9780415532853
ISBN 041553285X
Libristo code 01328309
Publishers Taylor & Francis Ltd
Weight 324
Dimensions 156 x 232 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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