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Sport and the Media

Language EnglishEnglish
Book Paperback
Book Sport and the Media Matthew Nicholson
Libristo code: 09210771
Publishers Taylor & Francis Ltd, June 2015
Any successful manager in sport must have a clear understanding of how the media works and the skill... Full description
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Any successful manager in sport must have a clear understanding of how the media works and the skills to manage the communication process. Now in a fully revised second edition, Sport and the Media is the only textbook to combine in-depth analysis of the sport media industry with a clear guide to practical sport media management skills. This updated edition includes a wider range of examples and cases, as well as four completely new chapters covering social media, managing the media, the sports journalist and the role of the sport media manager. A new companion website provides additional teaching and learning materials, including PowerPoint slides, teaching cases and assessment questions.

About the book

Full name Sport and the Media
Author Matthew Nicholson
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 304
EAN 9780415839822
ISBN 0415839823
Libristo code 09210771
Publishers Taylor & Francis Ltd
Weight 568
Dimensions 175 x 246 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Sports & Active outdoor recreation > Sport: general > Sporting events & management > Sports management & facilities
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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