Doesn't suit? No problem! You can return within 30 days
You won't go wrong with a gift voucher. The gift recipient can choose anything from our offer.
30-day return policy
The book introduces the concept of intertextual memory into the domain of linguistic theory. All new facts of speech are grounded in the speakers' memory of previous experiences of using language. The new meaning is shown to be always superscribed on the familiar and recognizable, as its more or less radical alteration.