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Sonic Branding
Language
English
English
Book
Paperback
Brands have become very important as sources of value and as a means to build value and sustain mark...
Full description
Libristo code: 12045546
?
204 b
204 b
86.16
€
včetně DPH
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Paperback
19.69
€
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
About the book
Full name
Sonic Branding
Author
D. Jackson
Language
English
English
Binding
Book - Paperback
Date of issue
2003
Number of pages
179
EAN
9781349509775
ISBN
1349509779
Libristo code
12045546
Publishers
Palgrave Macmillan
Weight
316
Dimensions
156 x 231 x 14
