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You Don't Have to Be on Twitter! You shouldn't be on any social media site without a clear direction or purpose. This book will help you: . Decide which social media sites you need to pay attention to and the sites you can ignore. . Avoid Website mistakes almost every business makes. . Strengthen your reputation on Google and other 3rd party sites. . Stay connected with prospects until they become customers. . Generate real business results from Facebook. . Learn powerful LinkedIn strategies to turn cold calls into warm leads. It will serve as a roadmap for you and your team on how to increase leads, strengthen credibility, build long-term relationships, and win referral business.