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Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

Language EnglishEnglish
Book Hardback
Book Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers Adam Metz
Libristo code: 04381403
Publishers McGraw-Hill Education - Europe, September 2011
The next step in social marketing! Moving beyond basic tactics to building an organization-wide cust...
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The next step in social marketing! Moving beyond basic tactics to building an organization-wide customer-relationship strategy

About the book

Full name Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
Author Adam Metz
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 304
EAN 9780071759182
ISBN 0071759182
Libristo code 04381403
Weight 590
Dimensions 159 x 236 x 25
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