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Social Commerce (english)

Language EnglishEnglish
Book Paperback
Book Social Commerce (english) Paul Marsden
Libristo code: 05279793
Publishers Grin Publishing, March 2010
Scholarly Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Ma... Full description
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Scholarly Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, -, language: English, comment: White Paper. Dies ist keine Universitätsarbeit, sondern für eine Präsentationsreihe des Unternehmens Syzygy geschrieben worden. , abstract: How can brands and retailers make money from social media?Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns.With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.

About the book

Full name Social Commerce (english)
Author Paul Marsden
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 32
EAN 9783640560318
ISBN 3640560310
Libristo code 05279793
Publishers Grin Publishing
Weight 102
Dimensions 150 x 210 x 5
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