Small Business Survival: Teach Yourself

Is this the right book for me? Small Business Survival will give you all the help you need to not just "get by" in the present economic downturn but to help your business emerge stronger, too. The author, Kevin Duncan, is an independent troubleshooter with a vast knowledge of many business types, writer of 5 bestselling business books, and winner of many creativity and effectiveness awards. His no-nonsense approach to the subject guides you through the key issues and questions you will face and gives you clear, practical solutions - to help ensure your business survives and thrives. Small Business Survival includes: Phase I: Confront Chapter 1: So your business is under pressure. What now? Chapter 2: Are you disciplined enough to survive? Chapter 3: Thinking is free Phase II: Hone Foo fighting Why evolutive thinking? Chapter 4: Thinking stage 1: What are the facts? Chapter 5: Thinking stage 2: What's your own opinion? Chapter 6: Thinking stage 3: What can you learn from the experience of others? Phase III: Evolve Chapter 7: Set up your business tripwires and grenades Chapter 8: Write your own Lifesmile Statement Phase IV: What next? Chapter 9: Don't confuse movement with progress Chapter 10: Corporations don't have memories Chapter 11: Everything may or may not be related to everything else Learn effortlessly with a new easy-to-read page design and added features: Not got much time? One and five-minute introductions to key principles to get you started. Author insights Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. Test yourself Tests in the book and online to keep track of your progress. Extend your knowledge Extra online articles to give you a richer understanding of how to keep your small business afloat and going strong. Five things to remember Quick refreshers to help you remember the key facts. Try this Innovative exercises illustrate what you've learnt and how to use it.