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Shaping China's Global Imagination

Language EnglishEnglish
Book Hardback
Book Shaping China's Global Imagination Jian Wang
Libristo code: 02096145
Publishers Palgrave Macmillan, December 2013
This book explores the concept of nation branding - what it is and how it works - through an instruc... Full description
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This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative analysis of national pavilions (including Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates and the United States) demonstrates how a place-branding activity, such as the World Expo, facilitates communication to build a nation's image, thereby enhancing its soft power. As nation-branding efforts will only increase in the coming years, this study forms an important basis for future inquiry.

About the book

Full name Shaping China's Global Imagination
Author Jian Wang
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 210
EAN 9781137361714
ISBN 1137361719
Libristo code 02096145
Publishers Palgrave Macmillan
Weight 408
Dimensions 146 x 225 x 19

Categories

Society & Social Sciences > Society & culture: general > Social groups > Social groups: religious groups & communities
Society & Social Sciences > Sociology & anthropology > Sociology > Social research & statistics
Society & Social Sciences > Politics & government > Central / national / federal government > Central / national / federal government policies
Society & Social Sciences > Politics & government > International relations > Geopolitics
Philosophy & Religion > Philosophy > Topics in philosophy > Social & political philosophy
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Globalization
Society & Social Sciences > Society & culture: general > Social & ethical issues
Society & Social Sciences > Politics & government > Political science & theory
Society & Social Sciences > Politics & government > Comparative politics
Society & Social Sciences > Politics & government > Public administration
Place qualifiers > Asia > East Asia, Far East > China
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